Motivation -- "domain collision" -- more than one company or organization wanting same domain name
May discourage "domain speculators" (also called by the more derogatory term "cybersquatters") who acquire a domain and wait to sell or rent it
New domain example -- ford.com belongs to Ford Motor Company
How about ...
ford.auto (Ford Motor Company)
ford.model (Ford Modelling Agency)
ford.gum (Ford Bubble Gum Company)
ford.clean (Betty Ford Center)
On Feb 4, 1997 International Ad Hoc Committee (IAHC) of Internet Society proposed 7 new generic Top Level Domains
.firm
for businesses, or firms
.store
for businesses offering goods to purchase
.web
for entities emphasizing activities related to the
Web
.arts
for entities emphasizing cultural and entertainment
activities
.rec
for entities emphasizing recreation/entertainment
activities
.info
for entities providing information services
.nom
for those wishing individual or personal
nomenclature
The .us domain is predominantly used by state government agencies, K-12 schools, community colleges, technical/vocational schools, and private schools
For example, the Lafayette Indiana School Corporation's Website is at http://www.lsc.k12.in.us